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The Definitive Guide : To Even Marketing (Promoting Your Event…
The Definitive Guide : To Even Marketing
Why Include Events in
Your Marketing Mix?
to stand out from their competition
a strategic online or offline marketing is essential to any company's bottom line
today's buyer: human experience and unique interact
The impact of events: must be memorable to make an impact
Common Kinds of Events
Online Events : connect presenters and participants through a web-based interface.
Webinars
Virtual Events
Virtual Events
Physical Events: Offline Events
Tradeshows
Conferences
Seminars
Breakfasts,lunches and dinners
Big Four Reasons for Events
Branding & Awareness
Lead generation
Customer Engagement & Upsell
Education
Roles at an Event
Hosting
Sponsoring
Speaking
Event Technology
Webinar Platforms
Ready Talk
Citrix
Adobe Connect
Webex
Virtual Events Platforms
ON24
INXPO
Unisfair/InterCall
Live Event and Event Registration Platforms
Eventbrite
Cvent
Certain
Marketo
Promoting Your Event
Segmentation
Email
Telesale Outreach
Direct Mail
Paid Promotions
Partner Promotions
Public Relations for Events
Public Relations Strategy Worksheet
Press Release Information Gathering Worksheet
Social Media and Events
Leveraging Social Networks
Twitter for events
Before the Events
Build twitter Lists
Set Up Promotes Tweets
During The Events
Live Tweeting
After the Events
Facebook for Events
Visual Tactics
Google+ for Events
Linked-in for Events
Location based event promotions - Foursquare
Using Virtual Content to Promote Events
Event Graphic
visual Notetaking
Infographics
Social Promotions
Refferal Offers
Group Offers
Polls and Voting
Flash Deals
Influencer Outreach
live Blogging
Online Events
Webinars
Marketo's Super Successful Webinar Checklist
Webinar TIMETABLE
Polls & QnA
Virtual Events
Logistics
Timelines
Hybrid Events
Event Follow-Up
Lead list & Qualification
Email Follow - up
Lead nurturing & scoring
ROI of Events
Setting goals and Metrics Up Front
Design your programs to be measurable
What you should be measuring?
Basic Progression Measurements
leads by category
Pipeline measurement
Allocation
Focus on decisions that improve your marketing
Why should I read the definitive guide to event marketing?
Generate goodwill
earn the trust of prospective buyers
marketers need to seize every opportunity to start a relationship
provides information, tips and best practices for every aspects of events
Physical Events
Major Physical Events
Trade Shows
Conferences/Summits
Roadshows
Planning
Events Strategy Worksheet
Budgeting Worksheet
Event Logistics
creating a schedule
staffing for sucess
Staffing template
mitigating risk
Event marketing software
Event look & feel
Driving traffic
Games and interactive tools
Giveaways
Sweeptakes
Printed collateral & content
Meeting scheduling
Reserve spaces for meetings
Create a calendar of meeting room availabilities
Field Marketing Events
Types of field marketing events
Networking events
Content and Thought Leadership Events
Executives breakfast, lunches and dinners
Field Marketing Logistics
Tips for field marketing promotion and follow up
Let a field marketing or sales rep send the email invite
Always personalize each interaction
request that your field marketing or sales reps write up interesting that happened during or after the event
