Design Context #3
With the passing of the late Zaha Hadid her close family and friends have decided to set up a trust fund in her name to aid the people affected by Bronchitis around the world. Her family hope to sell products that she would design herself to her followers both in memory of Hadid and in aid of the people around the world affected by Bronchitis.
Costs
Problems
Consumer
Aims
Benefits
The consumer would be a fan of architecture and want to donate to a good cause.
The consumer would have an expendable income that they can send willingly as the product will be a bespoke product.
The consumer will most likely be a white collar business man with an income of either over or just under six figures due to the overall level of the product's origin.
The aim is to raise awareness of the dangers of Bronchitis and to raise money for charity in order to prevent people dying as a result of it.
Another aim is to find innovative ways of incorporating Zaha Hadid's designs into a piece of furniture.
One benefit of this is that the product will raise money for charity along with raising awareness.
Another benefit is that the product will be bespoke therefore meaning that a large profit can be made due to the price mark-up of bespoke products therefore meaning that a larger profit can be made therefore putting more money overall towards the cause.
A lot of followers will want to represent their favourite designer and may go to great lengths in order to have a piece like this that is a one-of-a-kind product.
The product may drive people away with a high price tag due to its nature.
In essence, the product will not have any other functions or unique functions, this will mean that it will only serve one purpose.
Researching Hadid's designs
Designing the product
Manufacturing the product
Conducting consumer research