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Topic 9 Marketing Channels: Delivering Customer Value (1. Definition…
Topic 9 Marketing Channels: Delivering Customer Value
1. Definition
Upstream partners:
Downstream partners:
Supply chain:
Demand chain:
Value delivery network:
2. Definition : Marketing channels.
How channel members add value?
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3. Channels levels
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4. Channel behavior
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5. Channel design decision
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6. Channel management decision
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7. Definition: Marketing logistic
Major logistic function
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