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Topic 13 Creating Competitive Advantage (1. Definition: (:check:…
Topic 13 Creating Competitive Advantage
1. Definition:
:check: Competitive advantage
:check: Competitor analysis
:check: Competitive marketing strategies
2. Competitors analysis process
1.
2.
3.
3. Competitors strategies
Approaches to marketing strategy
1.
2.
3.
Basic competitive strategies
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2.
3.
4.
5.
6.
Competitive position
1.
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3.
4.
4. Definition
:check: Competitor-centered company
:check: Customer-centered company
:check: Market centered company