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IOT Pins (OOH (AR/VR Experience (VR / AR experience within uber ride…
IOT Pins
OOH
Sidewalk chalk
Leads you to a pop-up experience
Vehicles
VR Bus Ride in Chicago
New location every trip
Relies on power of referral
Interactive billboards
Teach you how to do specific things
Canoe strokes
Take the right photo of a waterfall
Run Lincoln's nose
Pick a location to be projected on a wall
AR/VR Experience
VR / AR experience within uber ride
Illinois celebrity guide/VO
Example
https://www.youtube.com/watch?v=FIS_JkNnCeI
https://www.youtube.com/watch?time_continue=318&v=lJype_TafRk
https://www.youtube.com/watch?v=OENq0ZWqk_Q
Digital ads
Sequential ads
Immersive video
Triggered by interactivity; local camera on-site
Scan QR code for immersive experience
Instant experience
Website
Make this experiece better and optimize