Please enable JavaScript.
Coggle requires JavaScript to display documents.
Copywriting (Qualities of a good Copywriter (Curiosity, Well Read, Many…
Copywriting
-
Creative Problem Solving
-
-
Nothing is new, just reformatted and repurposed
-
-
Direct Response Ad
Elements
-
-
-
-
-
-
-
-
-
-
All the elements in an advertisement are primarily designed to
do one thing and one thing only: get you to read the first sentence of the copy.
Buying Environment
-
-
e.g. High Ticket Items in a refined, luxury environment for confidence and trust
e.g Discount items shown with big type and busy elements, make it look like a typical discount ad
The environment you choose is created in both the graphic elements and the copy, but especially the copy—by the way you phrase your words, the choice of words and the level of integrity you convey
-
Slippery Slide Effect
Every word and sentence sucks our prospect in, it grabs them and won't let them go until the copy is finished
-
Writing Process
First Draft
Goal is to get something, ANYTHING on paper
-