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METHODS OF PROMOTION (Television (Advantages (Wide reach, Consumers can…
METHODS OF PROMOTION
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Newspaper
Advantages
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Different types of people usually read different types of newspapers
- This makes newspaper advertising attractive to companies looking to reach specific market segments
Disadvantages
Cost and declining newspaper circulation because news is often now accessible online so not many people would buy it
Newspapers are considered 'busy' advertising spaces, because they include lots of adverts and it is then hard to capture customer attention
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Viral marketing
Advantages
Its quickly spread around the internet with millions of hits in jut a couple hours it will help with the popularity of the product and therefore increase sale etc. Creates massive amounts of customer awareness
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