low farm income
of vegetable farmer
unequal price formulation process
price
fluctuation
postharvest loss / quality deterioration
traditional mode of marketing
non transparent private treaty
farmers are price taker
no uniform quality standard
quality is not well reflected to the price
Demand-supply mismatch
limited storage / processing
limited crop programming
limited market information access
improper PH handling
"farm to collection point"
improper PH handling
"collection point to market"
improper PH handling
"at market"
improper PH handling
"local market to city market"
lack of traceability
limited application of quality standard
limited control on seasonality
consumer prioritize lower price than quality
consumer prioritize lower price than quality
traditional mode pf PH handling
price negotiation result is
not shared among farmer