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Week 1: Buyer Behaviour (What (Products, Services, Ideas, Experiences),…

- - - - Purchase or not, rent, borrow, lease
    - - Use, how to use, where, when or how
    - - Throw, recycle, store give away
- - - - Segmentation
      - Targeting
      - Positioning
      - Marketing mix strategies
        
        Product lines
        
        Branding
        
        Communications
        
        Pricing
      - Choice
        
        Cognitive overload
        
        Regret over rejected options
        
        Blurred Differences
- - - - Protect customers from unfair, unsafe or inappropriate marketing practices
      - Encourage consumers to engage in healthier behaviours