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Consumer Trends (Millennial:early 1980-2000 (Strong sense of independence…
Consumer Trends
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Seniors: generally, 60+ retirees
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Brand loyal, know more about brands from Long term experience, may not extensively search when planing higher ticket purchases, less motivation to learn about new brands
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Gen x: tend to be cynical about obvious marketing techniques, but clever/in tune with their values, attributes and interests work best
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women are focusing on independence and career, marrying and childbearing later
Societal changes: dual-career families, parental leave for both genders