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Judegement and DM pt 2 (Low effort judgement and dm process (brand loyalty…

- - - - organised by brand --> brand based dm = comp conjunction and disjunction models
      - organised by attribute --> attribute process strategies
  - - - individual goal
      - goals achieved based on actions of both individual and group
        
        self presentation: unique choice --> +ve self-presentation/xpress individuality or uniformity in similar choice to blend in
        
        Minimising regret: risk adverse --> similar choices made by rest of group
        
        info gathering: learn different choices through interacting with rest of group