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Kevin's Thesis: CDA of Alcohol Memoir (Alcohol (NeoLiberal society…
Kevin's Thesis: CDA of Alcohol Memoir
Theories
Discourse
Michel Foucault
Archaeology
discourse may contain contradictory elements that evolve over time
Genealogy
Discursive Structures
discipline
post-structuralist - resist belief in progress toward perfection
Critical Discourse Analysis (as theory)
Fairclough
Discourse is (re)produced with every interaction
Laclau & Mouffe
Hegemony
Class, race, gender, etc
Cultural Studies
Stuart Hall
"Culture is ordinary"
Circuit of culture
Production
Representation
Regulation
Identity
Consumption
Presentation of self - Goffman
Impression management
performance
Autobiography
Smith & Watson
Philippe Lejeune
Paul de Man
Autobiography / memoir / life-writing
Why do we write memoir?
identity creation
interpretation/reinterpretation of events
fallibility of memory
perception
our theories determine what we measure
to influence/help others
to make money
publishing as a business
Not a single voice - author, editor, publisher
Discourse analysis doesn't care - looks at the whole of the memoir
constrain new ideas
celebrity/notoriety
James Frey - a Million Little Pieces
perpetuating what the public is used to hearing
To promote an ideology
Why do we read memoir?
Entertainment
identification with others
sense of superiority?
Narrative transportation
to join a shared culture
Imagined communications (B. Anderson)
Autobiographical lives as possessions
Individual lives as representative
Alcohol
part of human culture
Temperance cultures
North America, Scandinavia, UK, Australia
Wine cultures
France, italy, etc
NeoLiberal society
Government involvement
regulation
Costs associated
promotion
revenue
incentive against change
conflict of interest
Moderation as primary "good"
Change from previous - abstinence as ideal
Expectation that we "should" drink
drinking problems are individual's problem
Not drinking becomes an aberration
need to open new markets
"pinkification" of alcohol
"Mommy's little helper"
wine o'clock
Mommy drinks because you cry
increasing abstinence as a marketing "problem"
Alcoholism
physical dependence
addiction
cultural construct
Recovery
Typical recovery stories
AA model
William James - Varieties of Religious Experience
the sick minded soul
Rock bottom
Damaging myth
may prevent some from seeking help
spiritual solution
derived from Oxford Group
Abstinence-only
Sobriety vs. "dry"
Person-first language
"Alcoholic" to "person with alcohol use disorder
Gender
Men
Drink outside the home
freedom from responsibility, family
Women
Drink in the home
"Think of the children"
Race
Indigenous
Firewater Complex
Richard Thatcher
Harold Johnson
50% of deaths involve alcohol
More indigenous people are abstinent
cultural history of altering consciousness
ceremonial
Class
White-collar
Wine, spirits
Blue collar
Beer
Disease model (BDMA)
personal responsibility
Can't be mandated/legislated
discourse of pleasure
not primarily available to all
province of male, white, wealthy
Reflective of ability to participate fully in society
As opposed to discourse of risk
In risk, rescue is required
gender, racial minorities primarily affected
drinking in pregnancy
children removed from mothers
trauma begets trauma
Indian Act, policies
Narratives of recovery (Hanninen & Koski-Jannes (1999)
AA story
Personal Growth story
Love story
Mastery story
Applies to smoking; rarely alcohol
Co-Dependence story
Method
Criitical Discourse Analysis
Data
Canadian alcoholism/recovery memoirs
Is there a place for a personal contribution?
What discourses would my own story relflect?
traditional/dominant, or would it change given my reading and research?