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CRM Strategy Send Relevant Communication to Users at Every Stage of their…
CRM Strategy
Send Relevant Communication to Users at Every Stage of their Journey
Build a Product to drive CRM strategy
Build and drive Product Vision
Data architecture to satisfy CRM use cases
Take stakeholders through the product vision
Long term planning on In house tool
Implement salesforce for all needs
Design Salesforce for CRM need
Structure data to effectively satisfy use cases
Create use cases to be solved in Salesforce
Integrate SDK
Plan to close Accengage
Budgeting and forecasting
Forecast the cost of Products used
Create country wise budgets
New Initiatives
New Channels
New Tools
CRM Automations
Automate campaigns to cover complete User Lifecyle Journey with relevant content
Journeys Planning
Identify journeys which users go through at different stages
App OnBoarding Journey
Search Journey
Welcome Journey on Sign Up
Category View Journey
Product View Journey
Cart Abandoned Journey
Checkout Abandoned Journey
Product Purchase Journey
Product Delivered Journey
Uninstall Journey
Wishlist Addition Journey
Journey Execution
Test and Drive implementation of all the Journeys
Create triggers / data
Test and measure performance
Implement the Journey
Journey Optimization
Review and Optimize performance of all journeys
Create weekly reporting
Weekly performance review
Optimize the existing journeys
Drive retention using Incentives and Programs
Retention & Loyalty using CSI
Get Budget
Create Process
Test Process
Implement Programs
Automate Process
Automate Programs
Retention and Loyalty using Top Up
Test Process
Get Budget
Create Process
Implement Programs
Automate Programs
Automate Process
Retention and Loyalty using Vouchers
Create Process
Test process
Get Budget
Implement programs
Automate Process
Automate Programs
Program
Come up with programs to engage and retains customers and increase their share of wallet with Jumia
Jumia Prime
Free Shipping
CSI
Top Up
Cash Back
Vouchers
Growth Hacking
Come up with new ideas to improve KPIs and test them
Ideation and Validation
Come up with ideas to grow and validate them against the framework
Improve Promotional Performance
Improve targeting in Journey
Improve usage of Incentive tools
Testing and Optimization
Execute Growth Hacks, Optimize and Roll Out
Run test campaigns
Review and optimize results
Implement campaigns showing growth potential
Framework & Process
Create framework & process to select and test ideas
Value framework for Idea scoring
Create framework to run experiments
Database
Increase the database to increase performance
CRM Promotions
Send relevant offers to users so that they come to the App or Website and Buy
Content
Create and Promote Interesting Content which will generate interest in users to click
Category Promotions
Choose the right offers and adapt it to CREM channels
Sale Events
Plan to execute CRM communications for all events
CRM Promotions
Create Promotions which are exclusively promoted through CRM channels
Calendar
Create and manage playbook for communications
Plan and prepare for Sale
Execute and Optimize the plan by tracking performance
Create and manage general playbook
Timing
Plan to communicate relevant content to respective users
User Timing
Find when will each user interact with CRM communications
Category Timing
Find what timings work for each Category
Volume of communications
Find out how many communications per user are optimal
Performance
Drive Performance to meet targets
Create weekly reporting
Weekly performance review
Review the callender & budget
Segmentation
Find what each user is most likely to buy?
Category Affinity
Suggest the best categories for each user based on his signals with us.
Category Repeat
Promote a category to user who bought from same category earlier after repeat cycle
Price Affinity
Suggest the best price range for each user based on his signals with us.
Brand Affinity
Suggest the best brands for each user based on his signals with us.