Musical Collaboration App (Unknowns (Interface, User Journey, Monetization…
Musical Collaboration App
hard finding the right people to collab with who have the same vibe/vision
Hard for venues to book musicians with guaranteed followings
Hard for new bands to negotiate fair fees for performance
Lack of time and resources to realize creative vision
Platform for musicians of varying genres to showcase their music
Cost Per User
Back End Technology
What are the most important features and filters for our target audience?
what do all our audience segments have in common? common threads? common pain points?
What do these people have in common aside from their music?
How do we avoid "clutter" in the user experience?
Higher placement in search
featured on weekly blog
Hosted Events and Showcases
ticket purchasing capabilities
Paid postings for gig opportunities
Venue / booker /agents profiles
Independent Show Promotions
Offer a "Free" version of the app with limited functionality and advertisements
3 Research Areas
Existing market offerings/competition
Technologies needed to execute - i.e. streaming music
Audience segments (classical music, hip-hop, jam band)
Problems with existing offerings
Roadmap to gaining market share
Across ALL genres!
Music Video People (Directors, Stylists, Producers)
App should evolve as your musical needs evolve
Profiles should work as individuals, as bands
help alleviate "pay to play" reality of booking shows
Breaking geographical barriers
User Research Questions
How do you currently find collaborators?
Where do you post your music to find an audience?
How do venues currently book?
How do people discover new music?