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Validate market demand (Landing page (Sign up for expressions of interest,…
Validate market demand
Landing page
Sign up for expressions of interest
Track where they came from
Focus on B2C
Proceed - yes
Run pilot
Proceed no
Scope
Sydney
Test material as is
Lean start-up
Objective
Validating demand
Validate willing to pay
Build
How to build MVP to test
Product
Intro to data science
Package in different ways
Two weeks free/refund
Coupon - X% discount
Expensive option
Plan/Objective
Target and needs
AHA moment
What does success look like
Key metrics
How many want to extend to bootcamp
Optimise go to market plan
Pilot
Course duration
Expressions of interest
Marketing component
5Ws and H
Cost
Marketing
Facilitator
Internal resource
Measures
Extract data from them