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Demand Generation (IT B2B (US market entry (LG supply (Partners), Value…
Demand Generation
IT B2B
Increase Inventory :fire:
Organic Leads
Website LG re-alignment
Consolidate Sites??
Channels: Cloud, Channel, IoT, AI
Chat / AI
Drift
Enrich Data
Soft Sign-Up
EU penetration
US market entry
Org structure
LG supply
Partners
Value Proposition
.com 'Global' site
MVP
Organic Leads
Editorial stratgey
⚠️QUICK WINS
Holistic Sell POC
£5M Stretch
MOTORING
Map LG to product roadmap :!!:
🔥 Client LG survey
Leads
Brochure Request
Test Drive
Purchase Ready
Re-targeting post OEM site visit?
FINANCIAL SERVS
Motoring x-sell opps
Define FS marketing proposition
Brand & Proposition
Create sub-brand :fire:
Define holistic proposition
Professional Services offer
Audience Insights & Research offer
Creative Services offer
Create brand identity
"Intelligent Demand"
GTM
Marketing Website :fire:
Internal Agency Model
Team & Set-up
Design Org
Contractor / Agency Support