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Student book pages 82-85 (Targeting vulnerable groups (With so much data…
Student book pages 82-85
Data modelling
Helps companies and organisations understand the impacts the decisions they make on running their business have on their business
Creating a data model involves setting up relationships between data e.g. spending money and savings
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Invasion of Privacy
With so much data about people's private lives stored on computer systems there is a potential threat to their privacy
Mobile phone companies, for example, keep records about what numbers you have called, for how long and when
This information could be used to build up a picture of your private life and who you communicate with
Information collected by banks about our purchases and other transactions mean that a comprehensive record of our lives exists across a variety of computer systems
This leads to concerns about privacy and how the information may be used and the problems that may occur if the information gets into the wrong hands
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Inaccurate information
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For example, when you move house you need to change the address your bank has for you
However if you accidentally enter inaccurate information and your bank letters are returned to the bank, your bank will block your account and you will need to contact them and go through a potentially lengthy process to correct the error