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image (Strategic Planning (Environment (Internal (Strengths vs Weakness),…
Strategic Planning
Objective
S.M.A.R.T
Business Portfolio
SBU
Environment
Internal
Strengths vs Weakness
External
Opportunities vs Threats
Business-Unit Strategy
Growth/Growth Mix
BCG :star:
Pros
Cons
Mission
Purpose
SBU :star:
Companies under holding
Business Planning
Define
Corp. Level
Levels
Operational
Functional
Directors
Tactical Planning
Strategic
Board Level
Capacity :left_right_arrow: Growth Target
Functional Planning
Marketing Implementation
Implementation Timetable
Marketing Planning
Check Table
Marketing Objective
SMART
Marketing Control
KPIs
Sales
Market Share
Benchmarking
Customer
Firm
Actual vs. KPIs
Correction
Situation Analysis
SWOT Matrix :star:
Cons
Pros
Operational Planning
First Line Managers
Day-to-Day
