Please enable JavaScript.
Coggle requires JavaScript to display documents.
macro-environment (forecasting (range (is where organisations have less…
macro-environment
forecasting
range
is where organisations have less certainty, suggesting a range of possible outcomes with different degrees of probability and a central projection identified as the most probable
-
single-point
is where organisations have such confidence about the future that they will provide just one forecast number
direction of change
inflexion points
when trends shift sharply upwards or downwards. E.g. sub-Saharan Africa may have reached an inflexion point after decades of stagnation (and may embark on a period of rapid growth).
weak signals
advanced signs of future trends that may help to identify inflexion points – often unstructured and fragmented bits of information. E.g. mortgage failures in California in 2007 were a weak signal for the financial crisis that hit the global economy in 2008.
megatrends
large-scale changes that are slow to form but influence many other activities over decades to come. Examples include ageing populations and global warming.
PESTEL
market
e.g. suppliers,
customers and competitors
non-market (NGOs, Government, media and campaign groups)
social
-
-
-
-
-
social networks within an organizational field(e.e. with regulators, campaign groups, trade unions)
-
-
-
ecological (e/g/ environmental protection regulations, energy problems, global warming, waste disposal and recycling)
-
-
legal
labour, environmental and consumer regulations
-
-
-
-
informal
varieties of capitalism
liberal market economies 自由市场经济( US, UK)
coordinated market economics 协调市场经济( Japan, Germany)
developmental market economies 发展市场经济(China, India)