Connectivity also improves the functioning of markets by allowing farmers and herders to access accurate price information, coordinate transport and other logistics, and facilitate easier exchange of perishable but nutritious foods such as animal products and vegetables. Mobile money and price information also enable pastoralists to adjust herd sizes to changing environmental conditions, while enabling farmers to secure seeds and fertilizer for future harvests. Furthermore, by enabling the quick and secure transfer of funds, mobile-banking services allow producers to access markets more efficiently, reduce their transaction costs, and tap into higher-value market sectors. Mobile payment systems are also facilitating remittances from urban to rural areas, an increasingly important component of rural livelihoods. Of course, the mere existence of this technology will not end hunger. The challenge is to broaden access to all of these tools, and to ensure that they meet the needs of the farmers who use them. This demands that mobile technologies take into account differences in gender, education, and resource levels among farmers, and are responsive to changing circumstances. The impact and success of these tools and programs should be monitored and evaluated, with ineffective approaches being improved or replaced.