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Cafe Culture Harrogate/Leeds (Target Audience (People drinking within…
Cafe Culture Harrogate/Leeds
Marketing
Online
Application
Youtube Adverts
Website advertising
Publish
Magazine Ad
Bus Adverts
Bus Stop Adverts
Target Audience
People drinking within cafes and reading
Younger people tend to come in and get a drink and go on their phones and spend just as long within the cafe but tend to spend more time talking rather than reading a magazine. But younger people could read it on the app.
Older people spend more time within cafes reading news papers for longer so this might be a more ideal target audience as they are more likely to read it
House Style
Fonts
Smart business fonts
Coco Font - Behance
Lovelo - Font Fabric
London font - Behance
Use of Colours
Calmer colours to insight peace and relaxation
Brown - This is the colour of coffee
Grey - This is formal and smart
Services
Good quality coffee
Quality customer service
Free WiFi
Warm and dry area to sit
Comfortable seats (sofas, chairs)
Cafe Products
Hot drinks
Cold drinks
Cakes and biscuits
Crisps
Magazine Front Cover
Masthead
Bold Title
Bright Colours
Name
Cafely