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Strategy (Capital (Financial, Manufactured, Intellectual, Human, Social,…
Strategy
Capital
Financial
Manufactured
Intellectual
Human
Social
Natural
Strategic Objetives
Specific
Measurable
Attainable
Realistic
Timely
Industry/Product Life Cycle
Inception
Growth
Shakeout
Maturity
Decline
Advantages of Centralisation
Control
Standardisation
Experience
Leadership
Lower overheads
Advantages of decentralisation
Workload lessened
Training
Control
Flexibility & speed
Local knowledge/expertise
Barriers to entry
Capital investment requirements
Knowledge requirements (specialised expertise)
Switching costs for consumers act as deterrent
Access to distribution channels (intermediaries?)
Marketing Mix (analysis for entering new market)
Product
Design
Features
Quality
Place
Location
Logistics
Promotion
Advertising
Public promotion
Direct selling through sales personnel
Promotions
Price
Segmentation
Geo-demographical
Psychographical
Behaviourial
Value Chain
Primary Activities
Inbound Logistics
Operations
Outbound logistics
Marketing & sales
After sale services
Supporting activities
Procurement
Technology development
HR management
Infrastructure
New Product Strats
Leader
Follower
Diversification
Horizontal
Vertical
Backwards
Forwards
Analyse Macro environment w/ PESTEL
Analyse competitive environment w/ Porter's 5 forces