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section B- Mainstream and Alternative Media (THE BIG ISSUE (ETHOS…
section B- Mainstream and Alternative Media
THE BIG ISSUE
Founded by John Bird and Gordon Roddick
in September 1991
One of the uk leadig social businesses
Offers homeless people of people at risk of being homless
The opportunity to earn a ligament income
The magazine was initially published monthly but in June 1993 it went weekly
ETHOS
produced by the Big issue company Ltd
the company is a s
elf-standing business
generates income through
magazine sales
is a Non-for-profit organisation
With all the
post-investment profits
passed to the
Big Issue Fondation
Big Issue Foundation is a
registered charity
works by tackling the
underlying causes
of
homelessness
A
Hand Up
Not A
Hand Out
Supports vendors in gaining control of their lives by tackling controle of thire lives
The vendors buy the Big issue for £1.25
Gives homless people motivation in thire lives as they have to wake up and be at a certan point to clect the papers
VOGUE
Is a
fashion
and
lifestyle
magazine
Fassion
Beauty
Cultral living
Began as a
weekly
newspaper in
1892
In the 1960s
Diana Vreeland
as editor in chief
appealed to the youth of the sexual revolution
by focusing on more contemporary fashion
and editorial features that openly discussed sexuality
Fascinated by the comings and goings of the wealthy and well married
Known in the 60s as the beautiful people
The
magazine industry
has changed significantly since
1960s
The market place was
less crowded
and the industry was
dominated
by a
smaller number
of major publishers
Today's industry is dominated by major publishers
However, there is a much wider range of titles available and much greater competition for readers
1960 For Women
Increased opportunities to have jobs- be more than wife's and mothers
women attending university- financial freedom greater expectations
Advertising was criticised for offering a limited view of women
demands for equal pay
The invention of the contraceptive pill
1960s decade of great change in the British society