AVA APP Immersion & Research ( Industry research Online research…
AVA APP Immersion & Research
Visual app design, Testing visual elements
**EXISTING AVA APP VALIDATION
After the must haves are identified
how can we execute the feature or functionality in a different way?
Branding, Mood board( making a chart based on the user's style guide )
( requirements : Must haves, Good to have, Too much to have )
Sell it as a gift? Get Pre orders? Partner with Smart home products?
Is the app free with AVA, can we charge commission of the products ordered? Incentives for using the app?
Decide on parameters like: Easy of use, Frequency of use.
All weed start-ups, apps and companies eg Weedmap, Canary, PayQwick, leafly,Massroots, speedweed, Nestdrop. Where do we place our app?
the need, painpoint with the user
Give to the identified users
Refinement & update
Storyboards - Before After Storys
Self immersion with a low fidelity prototype
Mark Frustrations, must haves, nice to haves, too much to have functionalitities
Improve usability, learnability, app interactions
Define the Target user, Is he a Cannabis connoisseur?
Purpose, background, spending, role, location, level of concern, apps they use
Think, behave, need
Identified functionalities + ( what features we should add based on the research )
( other brands, solutions )
Awareness & Education
( Smart locks, Apps, Products, Screens, Features )
( ( new technologies we can think about in this space)
Bluetooth low energy
( new ways of executing the app functionalities )
eg new ways of sending notifications, Consumption tracking, Product ordering, Safe storage
on Reddit & Quora, other app
What is the best way to keep your marijuana fresh?
eg: Reviews like 'Exposure to artificial light is not good to preserve Marijuana' could help us in designing the product & and app