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AVA APP Immersion & Research (Industry research Online research…
AVA APP Immersion & Research
Case Studies
( other brands, solutions )
Friday lock
Canary
August
Keen
Industry research
Online research
Similar
( Smart locks, Apps, Products, Screens, Features )
Lockitron
Gate smart
Weedmaps
Releaf (
https://www.producthunt.com/posts/releaf-a-thoughtful-approach-to-cannabis-treatment
)
[
Edie Parker
] (
https://www.msn.com/en-us/video/t/luxury-handbag-brand-edie-parker-launches-weed-friendly-line%EF%BB%BF/vp-AAChN88
)
New
Technology
( ( new technologies we can think about in this space)
Bluetooth low energy
Lifi
Xender
Proximity unlocking
App Functionality
( new ways of executing the app functionalities )
eg new ways of sending notifications, Consumption tracking, Product ordering, Safe storage
User reviews
on Reddit & Quora, other app
What is the best way to keep your marijuana fresh?
eg: Reviews like 'Exposure to artificial light is not good to preserve Marijuana' could help us in designing the product & and app
Awareness & Education
**EXISTING AVA APP VALIDATION
User experience
Self immersion with a low fidelity prototype
Mark Frustrations, must haves, nice to haves, too much to have functionalitities
Improve usability, learnability, app interactions
User flows
Storyboards - Before After Storys
Define the Target user, Is he a Cannabis connoisseur?
Purpose, background, spending, role, location, level of concern, apps they use
Think, behave, need
Identified functionalities + ( what features we should add based on the research )
Testing
the need, painpoint with the user
Give to the identified users
Refinement & update
5.
Design Specifications
( requirements : Must haves, Good to have, Too much to have )
Decide on parameters like: Easy of use, Frequency of use.
Business case
Is the app free with AVA, can we charge commission of the products ordered? Incentives for using the app?
Market Strategy
Sell it as a gift? Get Pre orders? Partner with Smart home products?
Market placement
All weed start-ups, apps and companies eg Weedmap, Canary, PayQwick, leafly,Massroots, speedweed, Nestdrop. Where do we place our app?
Ideation
After the must haves are identified
how can we execute the feature or functionality in a different way?
Branding, Mood board( making a chart based on the user's style guide )
Next Steps
Visual app design, Testing visual elements