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psychological design for runners (confidence (appearing to competitors as…

- - - - key ventilation
      - cool
        
        cooling materials
    - - seamless
      - distribute pressure
    - - heel counter
      - lateral support
      - securing system
    - - water resistant
    - - minimal upper
  - - - grip
      - lightweight
      - flexible
    - - soft
      - stable
- - - - lighter colors under the heel
      - dark conveys visual weight
    - - high technology
      - high performance
      - signals to other fitness trends
      - expensive aesthetic
      - advanced materials
      - futuristic
- - - - physical endurance
      - mental endurance
      - patience
      - health
      - Lean Muscles
  - - - uncomfortableness decreases success
  - - - acknowledging the symbolic meaning of clothing and physically wearing that item provides the confidence to boost performance
- - - - good design associated with good technology
- - - - extremely washable upper
        
        quick drying upper
        
        non traditional lacing system
        
        separate upper and midsole
      - smell / sweat resistant
    - - foot and toe swelling during longer runs
        
        causes blistering
        
        more regular in warm weather
        
        exercise induced edema
  - - - under the foot
      - toe box
      - arch
      - tongue
- - - - I am working on a one size fits all shoe. It will have a full knit sock style upper that is very flexible to accommodate all lengths and widths of feet as well as any arch depth. The shoe will have a network of midsole units that are all independent of each other allowing the entire shoe to change shape to perfectly fit the foot. Comfort, ventilation, and stability will all be solved by engineering the knit based on the biometrics of the foot.