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COMMERCE (TRADE (Home trade: trade within a single country (Wholesalers,…
COMMERCE
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SERVICES TO TRADE
Warehousing, trasport, banking, insurance tecnologicalsupport
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THE MARKETING MIX (4 Ps)
Place
Point of sale: shops, shopping centre, online
Product
Desing, shape, colour, size, packarging, branding
Promoted
Advertising, sales promotions, public relations, personal seling
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PARTNERSHIP
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Owned by more that one person, up to 20 people
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COOPERATIVES
Voluntary, no profit organisation
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