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Factors Influencing Customer Choices (Packaging (Distinctive colour,…
Factors Influencing Customer Choices
Income
Disposable incomes are limited
Prioritize necessities over luxury items
Discount Stores & Own-Brand Goods enable customers to get better value for money when on limited budgets
Likes & Dislikes
If a customer likes the taste of a food they are immediately more inclined to purchase that product
Advertising
Introduce new products/ services to the market
Increase Sales
Provide information
Increase sales by using catchphrases, catchy songs, celebrity endorsement, wit and humour and weasel words
Weasel Words are phrases such as "researchers believe" or "most people think" which makes arguments appear meaningful and specific, when in fact, these terms are at best, ambiguous and vague.
Marketing
Promote & sell goods/ services to increase immediate sales
Use Techniques to influence customers choices
E.g., Loyalty Cards, Club Cards, Vouchers, etc.
E.g., Tesco Club Card
Leads to impulse buying
Packaging
Attractive Colours impact positively on sales
Distinctive colour, palette and graphics
E.g., Iconic "K" on Special K
Clear & Simple Text
Eco-Friendly Packaging
Provisional of Nutritional Information
Values
Strong Personal Environmental Beliefs
Animal Rights
Other People
Word of Mouth
Family & Friends
Salesperson's Personal Opinion
Commission