Please enable JavaScript.
Coggle requires JavaScript to display documents.
SAS CI Studio OML Campaign Management Platform (Existing Pack Consumers …
SAS CI Studio
OML Campaign Management Platform
Paygo Users
Onboarding to packs
More of Onnet, Less of Offnet
More of Offnet, Less of Onnet
More so over same
Existing Pack Consumers
Up selling the best suited Packs
Onnet Product Takers
Off net Product Takers
Optimizing Communication with RFM Models
People with upcoming purchase probabilities would be targeted.
Waterfall Priorities and Targeting
Customers who have purchased higher denominations products in last 45 days would be targeted for similar denominations.
Even he has bought a lower denomination pack few days back.
Differential Users
Occasionally purchase packs, Mostly use Pay-go Voice
Targeting Considering RFM Scores
Usage on Data and Voice Jointly
Handset Type (4G/Basic) and AON
Data Balance
System Cleanup and Health Check
with all these activities performed over a week, we have optimized the overall campaign execution cycle.
The execution time for each campaign has been reduced by 20-30 minutes.
This saves us, 3-4 Hours total, everyday for Campaign Execution
Tables and Log Cleanup
Unused Campaign Removal
SAS Infomap Optimization
SAS VA Server Optimization
New Requirements and Developments
RTDM Campaign and Usecases
Call drops
Usage trend based
Low Data/Voice and Main Balances
Site wise RTDM Campaigns
SAS Analytical models
Product Expiry Campaigns
Reporting requirement
CVM Dashboard
Automated Campaign Effectiveness Report
New Campaign Functionalities
Clevertap and Viber
Outbound channels Integration
Preferred Language Campaigns
Multi Offer Upselling Campaigns
Platform Upliftment Requirements
Script Bank
Campaign Priority
Communication Control
Custom Node for KPIs Drop
Multiple other Requirements
enclosed in CR