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Learning Unit 4 (Macro Environment (Technological Environment, Economic…
Learning Unit 4
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Market Environment
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Competitors
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- Bargaining power of suppliers
- Availability and Unavailability of products
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Micro Environment
Variables
- Vision, Mission and Strategies and objectives.
- Business Management and Organisational functions
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Organisational- Combine people, resources and the process
Environmental Scanning- Process of measurement, projection and evaluation of change
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