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Nurture Workflows, APPLIED NURTURE Suppression: Accepted / enrolled …
Nurture Workflows
APPLIED NURTURE
Suppression:
Accepted / enrolled
Rejected
Closed statuses
TRIGGER
Submitted application
SEND EMAIL
Congrats! You took your first step towards becoming a software engineer
Why FSA / GH; what separates us?
SEND EMAIL
Admissions prep
IF / THEN
IF never received salaries email
YES - SEND EMAIL
Salaries (see skilled workflow)
SEND EMAIL
Employers / Outcomes (see skilled workflow)
SEND EMAIL
Career success & how our career coaches help you?
"5 steps to landing your next job" CTA performed pretty well & link to blog
Look at "career success (incl building network)" email but maybe focus more on our career coaches?
SEND EMAIL
Call out instructors
"Our head of academics hails from google"
"How we do it" email, but tailor more to people with experience?
SEND EMAIL
How to finance bootcamp
Does this make sense this far into a drip for people who have applied?
NO - SEND EMAIL?
?
24 hours after assessment sent - did you get it, do you need it re-sent?
2 business days after that - this link doesn't expire, but it's best to take it while you're fresh & have momentum + survey question - are you taking more time to learn / are you not interested in bootcamp anymore
10 days - haven't heard anything, 20% of people don't pass the first time, potentially offer a call with EA
TAKEN BCP NURTURE
Suppression:
Accepted / enrolled
Rejected
Closed statuses
TRIGGER
Manual
Completed BCP
SEND EMAIL
Why haven't you applied?
Chose a different Bootcamp
Decided against bootcamps
Applying to a later cohort
Still have questions / working on applying
IF / THEN
If chose a different bootcamp / decided against BC
NO - IF / THEN
If chose applying to a later cohort
NO - IF / THEN
IF chose still have questions / working on applying
NO - SEND EMAIL
- Means they did not answer the survey
Still unsure / have questions?
Schedule a call with an EA
SEND EMAIL
Read student reviews
SEND EMAIL
One more push to apply
Enroll in skilled nurture
YES
Add to list / create task for EA to proactively follow up with them
SEND EMAIL
Still unsure / have questions?
Schedule a call with an EA
SEND EMAIL
Read student reviews
SEND EMAIL
One more push to apply
1 more item...
YES - Enroll in skilled nurture
Add to a list so we know to remind them to submit application before next cohort application deadline (might be manual)
YES - SEND EMAIL
We're sad to see you go!
Feel free to reach out at any time if anything changes
Put into some bucket to check in with at a later time (maybe a couple of weeks?) to make sure they no longer want to attend
DECIDE ON BC / SKILLED NURTURE
Suppression:
Accepted / enrolled
Rejected
Closed statuses
TRIGGER
Manual (completion of onboarding workflow & skill level = decide / skilled)
SEND EMAIL
Salaries
Link to blog Full Stack Developer Salary - CTA Take a Look at Your Potential Earnings
Base off of "salaries" email
SEND EMAIL
Employers / Outcomes
Base off of "employers v2" email
IF / THEN
IF viewed /apply at least two times
YES - SEND EMAIL
Apply
Base off of "next steps: apply" email
NO - SEND EMAIL
Admissions process
Include admissions prep
SEND EMAIL
Career success & how our career coaches help you?
"5 steps to landing your next job" CTA performed pretty well & link to blog
Look at "career success (incl building network)" email but maybe focus more on our career coaches?
SEND EMAIL
Still have questions before you apply?
Schedule a call with an EA
SEND EMAIL
Outcomes V2 (jobs grads get)
1 more item...
NO - SEND EMAIL
Admissions process
Include admissions prep
SEND EMAIL
Career success & how our career coaches help you?
"5 steps to landing your next job" CTA performed pretty well & link to blog
Look at "career success (incl building network)" email but maybe focus more on our career coaches?
SEND EMAIL
Apply
Bass off of "next steps: apply" email
SEND EMAIL
Outcomes V2 (jobs grads get)
SEND EMAIL
Call out instructors
"Our head of academics hails from google"
"How we do it" email, but tailor more to people with experience?
1 more item...
LEARN NURTURE
Suppression:
Accepted / enrolled
Rejected
Closed statuses
Taken BCP
TRIGGER
Manual (completion of onboarding workflow & skill level = learn)
SEND EMAIL
Salaries
Take a look at your potential earnings
SEND EMAIL
How we do it
Check out these impressive projects
SEND EMAIL
Is coding bootcamp for you?
SwitchUp article
If you're a beginner, you could check out our program with Cal Poly, or prep for admissions
?
SEND EMAIL
Employers V2
CTA = Examine our impressive outcomes
SEND EMAIL
Program structure
Blog: Finding support w/in women's coding community
SEND EMAIL
What is Javascript / why do we teach it?
Blog: Learn JavaScript for Free: 10 Online Resources For Every Level of Expertise
SEND EMAIL
Student outcomes
Outcomes v2
Current CTA = See other Fullstack employers
SEND EMAIL
Student Projects
Potential SL (used already): Our Head of Academics hails from Google
VISITED /APPLY NURTURE
Suppression:
Accepted / enrolled
Rejected
Closed statuses
Applied (SQL)
Currently enrolled in skilled nurture
TRIGGER
Visited apply page at least 2 times
SEND EMAIL
Apply
Base off of "next steps: apply" email
SEND EMAIL
Still have questions before you apply?
Schedule a call with an EA
NO - SEND EMAIL
Admissions process
Include admissions prep
Apply!
SEND EMAIL
Career success & how our career coaches help you?
"5 steps to landing your next job" CTA performed pretty well & link to blog
Look at "career success (incl building network)" email but maybe focus more on our career coaches?
SEND EMAIL
Another push to schedule call with EA if you have questions
SEND EMAIL
Outcomes V2 (jobs grads get)
SEND EMAIL
Call out instructors
"Our head of academics hails from google"
"How we do it" email, but tailor more to people with experience?
SEND EMAIL
How to finance bootcamp
SOFT-REJECT RE-ENGAGEMENT
TRIGGER
EA LS / Deal Stage = Soft-Reject
SEND EMAIL
Encourage second application
20% of applicants who were soft-rejected, were accepted their second time around
Additional ways to prep: online resources, BCP if you haven't done it yet (+ risk-free assessment)
SEND EMAIL
Resources we recommend one on one in the admissions process to prep - blog post
IF / THEN
IF never registered for BCP & never enrolled in BCP promo drip
NO - SEND EMAIL SERIES
Break down each concept covered in the assessment with an email for each
Weekly "concept" email
Include challenge question
Enough content (~6 weeks) to line up with having them apply for the next cohort
If didn't apply a second time, move to some sort of "soft-rejected re-engage at later point" bucket
YES
Enroll in BCP workflow