link building techniques podcast (guest posting (Guest Post to your own…
link building techniques podcast
Start a podcast!
interviews with experts ( doesnt have to be a podcast!
experts round ups
push out via different podcast networks- Spotify, stitcher, itunes,
inspired by Omer Ilyasli post on our linkedin group- check it out on Omers Blog "“If you could only use 2 link building techniques, which 2 would you choose?”"
combine link building outreach with a phone call!
Call, introduce yourself and what you are doing, and then pitch the prospect on the link proposition. In some cases, you’ll need to speak to a few people within the organization to get to the “right” decision maker.
find citations / mentions and turn them into links
leverage on original research / content!
link to useful free resources / tools
Guest Post to your own platforms like LinkedIn and Medium
Omer does this effectively on medium- citing content originally published on his blog.
we do this on LinkedIn- its a great traffic builder
host a local event and reach out to local blogs / bloggers
listings in web directories relevant to your industry
Reclaim lost links Ahrefs have a great article on this
Simple summary of 3 things outlined
1) Find lost links with an seo tool
finding your own broken links content-- use the wayback machine to discover that that content was!
2) Find (and reclaim) links pointing to 404 pages
3) Find stolen content (missing an attribution link);
Not so convinced on this one but for graphics / images and your IP it can be very effective if done in a friendly and pleasant way
show google image search using reverse image search
can help monitor but there is a charge for commercial use.
Build great quality content people want to link to
create a super useful tool or free resources that people want to link to and share.
Repurpose content you have into other formats / slideshare / video / infographic / transcript
Answer the public
seo minion / Keywords everywhere
Original in depth research!
infographics ( perhaps overdone but still good)
12 tools listed by Buffer -
combine with good traditional PR outreach
Benchmark skills test
74 backlinks from our Benchmark report
which is the fastest growing social medias network
use the data you already have to compile research
questionnaires / original research
create a link or technique round up like this one!
for example top five digital marketing podcasts! ( please include us if you do this!)
post and get shares on social media
check your competitions backlinks
Find sites that link to them but not to you
competitive backlink checkers - Ahrefs / SEM rush and Web CEO
see our SEO tools reviews