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Determining an Innovation Strategy
Innovator lacking the assets can do
Who get the profit?
Assets holder
Innovator
No one
Party with Bargaining Power
Weak IP Protection,Generic Complementary Assets
Weak IP Protection,Held specialized Assets
Strong IP Protection,Generic Complementary Assets
Strong IP Protection,Held specialized Assets
Use market
License or Integrate
Integrate
Weak IP Protection,Held specialized Assets
Strong IP Protection,Generic Complementary Assets
Strong IP Protection,Held specialized Assets
Thinking questions to decide for innovation
Do we have an innovative capability
No
Yes
Second mover strategy
Is intellectual property regime strict
No
Yes
imitate strategy
Complementary Assets have or not
No
Yes
Commercialize
Are widely assets available
No
Yes
License/Contract
Use market
Two factors decision
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Ratio of dependence of Innovation on assets
The degree to which non-innovators own assets
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