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Determining an Innovation Strategy

Innovator lacking the assets can do

Who get the profit?

Assets holder

Innovator

No one

Party with Bargaining Power

Weak IP Protection,Generic Complementary Assets

Weak IP Protection,Held specialized Assets

Strong IP Protection,Generic Complementary Assets

Strong IP Protection,Held specialized Assets

Use market

License or Integrate

Integrate

Weak IP Protection,Held specialized Assets

Strong IP Protection,Generic Complementary Assets

Strong IP Protection,Held specialized Assets

Thinking questions to decide for innovation

Do we have an innovative capability

No

Yes

Second mover strategy

Is intellectual property regime strict

No

Yes

imitate strategy

Complementary Assets have or not

No

Yes

Commercialize

Are widely assets available

No

Yes

License/Contract

Use market

Two factors decision

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Ratio of dependence of Innovation on assets

The degree to which non-innovators own assets

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