Please enable JavaScript.
Coggle requires JavaScript to display documents.
(Determining an Innovation Strategy (Who get the profit? (Party with…
Determining an Innovation Strategy
Innovator lacking the assets can do
Use market
Strong IP Protection,Generic Complementary Assets
License or Integrate
Strong IP Protection,Held specialized Assets
Integrate
Weak IP Protection,Held specialized Assets
Who get the profit?
Assets holder
Weak IP Protection,Held specialized Assets
Innovator
Strong IP Protection,Generic Complementary Assets
No one
Weak IP Protection,Generic Complementary Assets
Party with Bargaining Power
Strong IP Protection,Held specialized Assets
Two factors decision
Ratio of dependence of Innovation on assets
The degree to which non-innovators own assets
Thinking questions to decide for innovation
Do we have an innovative capability
No
Second mover strategy
Yes
Is intellectual property regime strict
No
imitate strategy
Yes
Complementary Assets have or not
No
Are widely assets available
2 more items...
Yes
Commercialize