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Drip Campaign Workflow (Initial Outreach (Drip Touch 1 (Email Opened (Drip…

- - - - Drip Touch 2
        
        No open
        
        Drip Touch 3
        
        Email Opened
        
        Add to Nurturing, low intent
        
        CTA Clicked
        
        Add to Nurturing, low intent
        
        No open
        
        Drop from email flow
        
        Capabilities Deck downloaded
        
        Assign to sales
        
        Email Opened
        
        Drip Touch 3
        
        Email Opened
        
        Add to Nurturing - Low intent
        
        CTA Clicked
        
        Add to Nurturing - High intent
        
        No open
        
        Drop from email flow
        
        Capabilities Deck downloaded
        
        Assign to sales
        
        CTA Clicked
        
        Add to Nurturing - High Intent
        
        One-Sheet Downloaded
        
        Assign to sales
    - - Drip Touch 2
        
        No open
        
        Drip Touch 3
        
        CTA Clicked
        
        Assign to Nurturing, high intent
        
        No Open
        
        Drop from email flow, add to list
        
        Capabilities Deck Downloaded
        
        Assign to sales
        
        Email Opened
        
        Add to Nurturing, low intent
        
        Email Opened
        
        Add to Nurturing - Low Intent
        
        CTA Clicked
        
        Add to Nurturing - High Intent
        
        One-Sheet Downloaded
        
        Assign to sales
    - - Assign to sales
    - - Drip Touch 2
        
        No open
        
        Drip Touch 3
        
        No open
        
        Drop from email flow
        
        Email Opened
        
        Add to Nurturing, low intent
        
        CTA Clicked
        
        Add to Nurturing, low intent
        
        Capabilities Deck downloaded
        
        Assign to sales
        
        Email Opened
        
        Drip Touch 3
        
        Email Opened
        
        Add to Nurturing - Low intent
        
        CTA Clicked
        
        Add to Nurturing - High intent
        
        No open
        
        Drop from email flow
        
        Capabilities Deck Downloaded
        
        Assign to sales
        
        CTA Clicked
        
        Add to Nurturing, low intent
        
        One-Sheet Downloaded
        
        Assign to sales