Please enable JavaScript.
Coggle requires JavaScript to display documents.
Product Management (Customers (KPI, Personas, Pricing, Marketing, Choosers…
Product Management
Customers
KPI
Personas
Pricing
Marketing
Choosers or adopters
Users
Stakeholders
Priorities
Constraints
Profit
Values
Groups
Legal
Marketing
Security
Finance
Engineering
Product Leadership
CIO
Sales
Product
Characteristics
Maturity
Useful life
Strategy
Priorities
Estimated time to market
Channel or distribution to market
Market size
Vision
Risk
Value
Usability
Feasability
Business Viability
Product Team(s)
+Product Owner
+Designers
+Engineers
+Testers*
Agile/Scrum
Ceremonies
Agile Documents
(Shared docs don't = shared understanding.
Understanding = 2+ imagining the same what and why)
Product Backlog
User Stories:
As a <user role/customer, I want to < goal to be accomplished> so that I can <reason of the goal>.
Priorities
Acceptance Criteria
Sprint Backlog
Done Criteria
Epics
Burndown Chart (GITPrime?)
Product Road-map
(Features OR
Bus. Outcomes
)
Story-mapping
Visibility on the work and priority
Planning resource allocation and timing
PM Competencies
Product
Management
Relationship Management
Analysis
Systems Thinking
Agile Techniques
Industry
B2B
B2C
Internal
Business
Analysis
Data Analytics
Usability
UMUX
IT
Architecture
SDLC (Phases & Strategies)
Design
(UX & UI)
Apple Human Interface Guidelines (HIG) and Material Design guidelines.
user research and human-centered design
Deep Customer
Understanding (Empathy)
ID ambiguous and implicit needs
Your business/org
Marketing/Sales
Getting Started
Discovery
Prototype to learn
Validate the problem
Propose building it if
it proves worthwhile
PM gets engaged
to "make it happen"
Form the development team
Engage Stakeholders
Create Deliverables
Demonstrate &
validate Sprints
Ship Deliverables
Create User Stories
Estimate User Stories
Commit User Stories
ID Tasks
Estimate Tasks
Create Sprint Backlog
Someone else
has a big idea
(Vision)
Conversat with leadership
to catch the vision &
frame the opportunity.
What is it?
Who are the customers?
Who are the users?
Why do they want what they want?
Why are we going to build it?
Develop Epics
Create a prioritized
product backlog
Groom the prioritized
product backlog
Release Planning
Retrospect the Project
PM Actions
(Agile Techniques)
Discovery
Ideation/
Innovation
Interviews
Contextual Inquiry
Concierge Testing
Hack-a-thon
Testing: 2-3 tests weekly
Prototyping
Preview Solutions
Stakeholders hear/see these
before adding them to the
Product Backlog
Customers: valuable and usable
Engineers: feasible
Communicating/
Relationship building
Backlog Pruning & Prioritizing
Road-map writing and prioritizing
Listening
Scrum
Ceremonies
Daily Scrum
(standing)
What did you do yesterday?
What are you focused on today?
What do you need help with?
Sprint Retrospective
Sprint review
Done?
Stakeholder Feedback
Sprint
Planning
Face time with customers
(2-3 hours weekly)
Product Release
Sprint(s)
Development tasks
User stories
Support
Development
& Testing
Acceptance Criteria
As a
_
, I want
, so that
__
Groom Backlogs
Story Mapping
Frame the problem
Map the big picture
Explore
Slice out a release strategy
Slice out a learning strategy
Slice out a development
Product
(Team/Solutions)
Stakeholder
Needs & Resources
Customer
Needs
Customer
Outcomes
Stakeholder
Outcomes
Tools
Planning/
Communicating
Jira
Trello
Yodiz
Story-mapping
StoryOnBoard
Whiteboard
Post It Notes
Prototype
Axure
PowerPoint
Development
Intellij
Eclipse
Decisions
Challenges
Problems
Intro to team