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A) ACCENTS & DIALECTS (Howard Giles
Accommodation Theory (1970)…
A) ACCENTS & DIALECTS
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Peter Trudgill (1974)
Norwich Study 
Procedure
How Norwich male/female speakers & different social classes pronounced "ing" and non-standard "in" e.g., "walking" v "walkin"
Evaluation
WC class use feature more & so the feature may indicate inferiority (do we dislike the language feature or the type of people using it?)
Findings
Formal situations - Found participants used standard -ing in formal contexts e.g.. reading a passage but used non-standard in casual conversation (code switching - changing speech style to suit context)
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Social class is more of a determiner of non-standard usage than gender, though women in all social classes are more likely to use the prestige standard form than men
Howard Giles
Accommodation Theory (1970)
Matched Guise
Evaluation
Shows whilst RP seen as powerful & intelligent, it didn't have same connotations of friendliness or persuasiveness as other varieties
Matched guise - the technique of one person doing several accents may be flawed as may exaggerate linguistic features which may encourage stereotypes - less likely with different speakers
Findings
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Regional varieties ie. Bham rated more favourable in terms of integrity & friendliness but the least impressive
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Procedure
Looked at responses to speakers in terms of character & accent, same speaker performed set speech on capital punishment to 4 different groups of students using different accents (RP, Welsh, Somerset & Bham) - 5th group read written presentation
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