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product development (process (setting of project constraint (marketing…

- - - - the ultimate outcome desired at the end of the project
        
        specify prod. cat +target consumer
    - - the goal for dfferent parts
        
        only fundamental + need detail
  - - - appearance / compostition / physcal prop. / chem prop. / packagng / keeping quailitymethod of use / safety features (imp. in qualty of food) / legal requirement / formulation requirement
    - - type of equpment / the cap of the plant / raw mat / wastes from the process / E / water / manpower
    - - market channel / physical dis price and promotion to be used
      - CP holds almost most of the market channel
    - - fixed capital investment / working capital / development finance
    - - company policy / the structure of the company / expertse available n the company / location of factores / agreement with other companies
      - sustainability
        
        have safe food for consumer + next generation
    - - gov. restriction and ncentves / industry agreement / economic condition
  - - - internal source
        
        record
        
        sales representatives / consumer's complaints / internal experimental records / collective memory / branstroming attribute-listing and synectics
      - external source
        
        food conference / exhibition / trade show / public info (patent lterature, scientfc article) /brochure / news letter / bulletins / gov publcation
      - method
        
        self-creation
        
        tech
        
        basic knowledge of processing / engineering / raw mat
        
        idea from nfo study / lietrature search
        
        market
        
        look for gap / study prod already in the market / prod from diff market (help to study competitor)
        
        consumer
        
        how thier lifestlye changing
        
        group-creation
        
        technique
- - - - intention and dscoveries
        
        making brush count how many time brush the hairs
    - - not new to the world, but new to the company
    - - extention to the company's existing product line
        
        yogurt--> greek yogurt
    - - improvement to existing product
        
        new packaging
    - - product that are re targeted for new use
        
        สบู่นกแก้ว--> parot
      - position : locating on comsumer perception
    - - new product replacing existng one, with lower cost
  - - - development/ ntorduction/ growth/ maturtiy/ declne
      - S curve
        
        partially represent product life cycle how innovation start slow, accelerate, the hit a celing requring companies to jump to a new technology
    - - coffee shop (wifi+ good atmosphere)
    - - high tech/ knowledgable consumer
        
        micro filter (bev)
    - - sugar / trans fat tax