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Longshot Strategy to 2022 (Marketing (Online (Social Presence - Tami…
Longshot Strategy to 2022
Sales
Range Systems
2019
100 lanes installed
Bryan Stear - 9 lanes
Centennial Gun Club - 12 lanes
Houston Range
Big Kountry (Alvin & Richwood) 4 cameras
Athena
Marksman
Top Gun
Liberty Armory
Texas Gun Club
Boyert - Westheimer
Boyert - Katy
Full Armor Firearms
Agis Arms
Arms Room
Dallas
2020
2021
Retail Products
Consumer
Concerns
Time/Rev
Goals
2019
Channels
Amazon - live by 11/5
Walmart
ebay
Affiliates/Referrals
Accurateshooter.com - 10/7
Paul Phillips
longrangehunting.com
ELRSO
+3 more
Rodney Beveridge
Oneill Ops
Launch Program - 10/30
$600k
2020
add 15 affiliates
$800k
Trade Shows
NRA
DSC
Sheep Show
Western Hunting
SCI
HOU SCI
Wholesale
Goals
2019
Clean Dealer List/Shopify Tags/Locator
Communication tracking and reporting process (hubspot)
30 new dealers by EOY
Touch of Modern
Recognition process for successful dealers
2020
150 new dealers
Concerns
Selection Process
Trade Shows
SHOT - January
IWA - March
Distributor
Goals
2019
Zanders
RSR Group
Lipsey's - not a fit, primarily firearms sales not accessories
Davidson's
Big Rock
Bill Hicks
2020
15 total by EOY
2021
TBD
Concerns
MAP
How to list dealer on locator
Trade Shows
NASGW
Big Box
Goals
2019
Close 1 Store
Meet with at least 3 Stores
2020
Close 3
Meet with at least 6
Concerns
Margin
EDI
Buy Groups
Goals
Sports South (Not 2020)
NBS
Research & develop plan further
Concerns
What price to give them
Trade Shows
NBS
Sports South (Not 2020)
Operations
Medium Term
Long Term
Partnerships
R&D
Software
Phase 2
Android
Range Sys.
Apple
Phase 3
Android
Range Sys.
Apple
Phase 1
Apple
Total Rebuild... $100k
Android
Range Sys.
Added RTSP customization
Ability to name & control presets
Shot Blinking
Ability to shutdown for non-payment
Hardware
Target Cameras
Gen 3
Weatherproofing.....
Hawk 5mp camera?
EC-3 & Ext Ant Battery Doors
Ext Ant labeling
Pad Paint Longshot
Gen 4
Timeline
Start: 2/2020
Launch: 8/2021
Features
Waterproof
Lights
PTZ
Custom PCBs
Ability to adjust HW settings via App
Smaller
Microphones
Environmental sensors
use 18650 batteries, not battery pack
Docking camera???
autofocus
Range Systems
MVP
PTZ camera
DIY Install only
Networking solution
Pricing Model
Gen1
Independent custom housing
cable management
Easily swappable parts (RMA)
50 Yd. Camera
Supply Chain
Outbound
Formalized shipping processes
Automate shipping rules, calculations
Shipping provider management
Shipping supply reorder points
Shipping log - integrated with inv. mgmt.
Re-assess boxes and weights
Research Product attributes in Shipstation
Inbound
Reorder Points
Forecasting 12/15
Cost awareness
tarriffs
shipping
Repairs
Quality
Vendor Management
Inventory
2019
accurate counts & tracking
process for samples/demos/in-house use
serialization
2020
Improve registration
warranty tracking
Customization
Standard
EC-3
Ext. Ant.
Specialized
Range Kits
PTZ system
Competition Kits
Create Programming Document
Cust. Experience
Tickets
Response time
Setup ticketing alerts
Establish SOP
Chat
Chatbots
check hours
Establish SOP
Knowledge Base/FAQ
Update site FAQ
Research options to expand
RMA Process
Billing for RMA
Determine hourly rate
Add repair parts to shopify & QB
Repair Parts list & prices
Submission
Add e-mail alerts/updates on status change
In-house Process
Phone
Update voicemail system
Update hours that phones ring
forward to support when closed?
Marketing
Print
articles
need process for tracking, reporting & follow up - EOY 11/15
10 in-process by EOY 2019
30 - 2020
ads
not intersted
TV
Commercials
2020
Pursuit & Sportmans
2019
Pursuit
Sportsmans
2021
Pursuit, Sportsmans & Outdoor
Online
PPC
Optimize targeting w/in Facebook
Optimize targeting w/in Instagram
Blog
1st article - 6/10/19
2019 - semi-weekly
2020 - weekly
Social Presence - Tami
Facebook
Groups
ELR - 2k
Extreme Long Range Shooters - 2k
THe Ruget Precision Riffle - 19k
Instagram
Twitter?
Pinterest?
Youtube
Forums - Tami
accurateshooter.com
longrangeonly.com
snipershide.com
longrangehunting.com
reddit.com
e-blast
Consumer - Tami
Dealer - Brandon
coop marketing - Brandon
Midway
e-blast
Camo Tuesday
Optics Planet
vendor services
Brownells
TBD
Influencers
compile list 12/15/19
Membership Groups (Free standing) maybe
compile list by 12/15/19
Discount sites - Brandon
Guidefitter
Expertvoice
NRA Instructor Discount site
Longshotcameras.com
Competitive Shoot
need tent with branding
materials and sample products for people to play with
Swag/Banners
Ear Plugs
Match Banners
Chamber Flags
Reporting
create reporting schedule and process first draft by 11/5
PPC
Track and monitor acquisition costs
SEO
Track & report regularly
Establish KPI's & goals
Traditional Media
Influencers
Trade shows
Affiliations
2019
ELRSO - Clay
RFMA - Brandon
2020
NRA
Dealers
Swag
Banners
Brochures