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Push Notification + Devices Factors & Levels (Device Type (Phone,…
Push Notification + Devices
Factors & Levels
Message Type
Message A
Message B
Device Type
Phone
Tablet
Phone + Tablet
Push Notification + Devices
Experimental Design
Message A
Phone
Variant 1: Message A on Phone
Tablet
Variant 2: Message A on Tablet
Phone + Tablet
Variant 3: Message A on Phone + Tablet
Message B
Phone
Variant 4: Message B on Phone
Tablet
Variant 5: Message B on Tablet
Phone + Tablet
Variant 6: Message B on Phone + Tablet