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Mr Bean (Findings (Controllable environment (Promotion (Sales discount on…
Mr Bean
Findings
Controllable environment
Promotion
Sales discount on website and social media
employees giving out brochures
Price
Psychological pricing method
odd-even prcing
Uncontrollable environment
Competitive forces
popular dish: Vietnamese Soybean Curd
many competitors in the same industry
main competitor: Soy Garden
Recommendation
Mailing of coupon discount
targets to all age groups and more area coverage
survey states that ads in mails are more trustworthy online and outdoor
Value pricing
has not been done in Vietnam yet
in order to catch consumer's attention from competitors
Founded in 1995
70 stores in Singapore
2 stores in Korea, 1 in Japan and 5 in Vietnam
mode of entry into Vietnam
Franchise agreement with EGroup
EGroup is an educational group and investment company