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The Coffee Bean & Tea Leaf (CBTL) (Mode Of Entry (master franchising…
The Coffee Bean & Tea Leaf
(CBTL)
Environmental Factors
uncontrollable
economic
based on the country’s economic performance, the purchasing power of the locals, and the demand and supply models in the country
California's gross domestic product (GDP) increased by $127 billion
contributed 16% of the country's job growth
state economy grew from 12.8% to 14.2%
workers productivity and efficiency
unemployment rate is at 4.30%
lower compared to previous years
California is a good place to invest and start a business
political
based on the conditions related to the local government that could possibly affect the business itself
trade war
China VS USA
threatens jobs
trade restrictions and tariffs imposed
higher cost in imported goods
decrease in business partnerships and investments
controllable
place
Placentia, California
spacious seating plan
indoor and outdoor
drive-thru
order online through The Coffee Bean Rewards app
product
product development
developing and marketing of newly created or newly rebranded goods or services
CBTL has new innovations and numerous creations
ice-blended coffee drink
Chai Latte
created proprietary powders in substitute for mochas
cold brew tea
high quality products and innovation
only source for the finest ingredients
made in house for the freshest and richest flavours
Mode Of Entry
master franchising
most effective mode of entry
Singapore, Malaysia and Taiwan
company-owned stores
Hong Kong, Australia and the United States.
franchising
more complex markets
Japan, the Philippines and the Middle East
Recommendations / Conclusion
Reusable metal straws
receive $1 off when they make their first purchase of the drink and along with the metal straw
Subsequently, when they bring the straw, they will continue getting a dollar off
promotional system
attract more customers
save the production cost of the straw
save the earth
reduce CBTL's carbon footprint
Self-ordering e-kiosk
installing the self-ordering e-kiosk counter
shorten the queue and waiting time
reduce the manpower to take orders
manpower dedicated to preparing and serving
conclusion
great potential
wide range of products
innovative
Introduction
(CBTL) was started by Herbert B. Hyman in 1963
good relationships with the best private coffee farms and tea estates
obtain finest beans and whole tea leaves
good relationships and connections
loyal customers
international icon
1200 outlets in over 30 countries