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the structure of MICE industry (supply( suppliers of products and…
the structure of MICE industry
demand (customer, consumer)
market segmentation
demographic
age
gender
income
education
occupation
psychographic
social class
lifestyle
personality
geographic
climate
region
behavioral
attitude toward product
user rate
user status
intermediaries( specialist, agencies and organizations)
professional conference organizer
business travel agency(e.g. American Express, New York, USA/Carlson Wgaonlit Travel, Paris, France 2013-2014
destination management company(DMC). (Handle practical arrangements in destination)
supply( suppliers of products and services)
sectoral suppliers
Those services which are specific to particular MICE sector
E.g. exhibition venues for the exhibition sector
optional suppliers
Those services which may be used to enhance the product or experience but which are not an essential part of it
E.g. bars and entertainment
compulsory suppliers
Those services which are required for all business travel
E.g. transportation
types of suppliers
venue
accommodation
transportation