Please enable JavaScript.

Coggle requires JavaScript to display documents.

Merchandise Management: (ELEMENTS COMPRISED OF: ((W10_RCO1)PRODUCT MIXwhat…

- - - - Line extension, brand extension, multi brand
      - Brand attributes (W2_RCO3)
        Relevance, esteem/integrity/ethics, knowledge
      - Runway shows more about building an image (W4_RCO2)
      - A brand is a name, term, design, symbol or any other feature that identifies one seller’s good or service as distinct from those of other sellers(W4_RC03)
        
        Challenge brand dominant logic regularly (The way of thinking within an organisation)(W6_RCO1)
      - Delivering on brand promise (W5_RCO5) integrity
      - SUCCESSFUL BRAND MANAGEMENT(W6_RCO2)
        
        Manage both intangible and tangible factors,Build an emotional connection with customers,Communicate the brand’s strength,Be consistent in their branding,Be flexible and adaptable,Keep up with trends,Measure effectiveness using ROI,Look out for competitors
      - Trends and design
        
        (W7_RCO1)Fashion and its integration with culture
        
        (W7_RCO2)Perception of fashion influencing the way we are seen by others etc
        
        (W7_RCO3)Sociology of fashion, clothes express a person
        
        (W7_RCO4)technical knowledge and skills as tools throughout the design process.
        
        (W7_RCO5) influences on fashion and the design process
        
        (W8_RCO1) Trend research (using wgsn, celebs etc)
        
        (W8_RCO2) Context of trend research and its relation to the brand
        
        (W8_RCO3) Context of trend research and its relation to the consumer
        
        (W8_RCO4) Marketing the designs
        
        (W8_RCO5) Uniqueness and creativity of designs USP
        
        (W9_RCO1) Mechanisms of fashion, new technologies being used in design process
        
        (W9_RCO2) Competitors in fashion, competitor research
        
        (W9_RCO3)Imitation in fashion, copyrights etc
        
        (W9_RCO4) Fashion Forecasting social trends and external influences not limited to trends
        
        (W9_RCO5) Acceptable fashion, needs to be socially acceptable
        
        (W11_RCO2) Trend Analysis (Analysing trends)
      - The brand must Provide competitive advantages for the organization, Provide economic value, Represent the promise by the organisation to consumers(W6_RCO3)