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Straight Outta Compton (Industry (Processes of distribution (A global…
Straight Outta Compton
Industry
Straight Outta Compton is a biopic directed by F.Gary Gray, produced by Legendary Pictures and distributed by Universal Pictures
Universal pictures is part of a media conglomerate as it is owned by NBC Universal, a Comcast company
This vertical integration is important in terms of cross platform marketing, funding and global distribution in order to reach a large audience
The film was scheduled for release in August 2015. A trailer was released in February 2015; this included an introduction by Ice Cube and Dr Dre
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The film was both a commercial and critical success. It made over $200 million. It became the highest grossing music biopic of all time and was nominated for an Osacr for Best Original Screenplay
Marketing
There are a number of specific and distinct potential audiences that the film is attempting to target
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Fans of rap/gangster rap - predominantly American. Urban dwellers who share experiences with the artists
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Regulation
In the UK, the BBFC, gave the theatrical release of Straight Outta Compton a 15 rating, athough the Director's Cut DVD was an 18
In the USA it was given a rating of "R" (under 17s can't attend without a parent). The film was rated differently in different countries
Age ratings are important to producers and distributors in guaranteeing an audience - for example a 15 rating in the UK opens the film to a much wider audience than an 18 certificate
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Contexts
Social/cultural context
The film deals with how a specific social group is represented and how this is indicative of the cultural mood of the time in this part of America
N.W.A were significant in terms of social change as advocates for free speech, producers of protest songs and as highly successful black men from American urban communities
N.W.A were also highly criticised for their misogynistic lyrics and their promotion of a lifestyle that objectiifed and marginalized women
Economic context
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The film was co-produced by Ice-Cube and Dr Dre, which may have had a role in the success as they, rather than the actors, are used within the marketing
Synergy involves a range of media agencies coming together to help each other. As media conglomerates, they seek to own companies that are mutually beneficial.
The soundtrack of the film and Compton, an album by Dr Dre linked to the film, were released at the same time as the film, contributing to its success
Political context
The narrative of the film deals with the political situation of the time including racial tension and poor relationships between the police and young blacks
The name "Niggas With Atittude" ,sends a political message about how they wanted to be viewed
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