Please enable JavaScript.
Coggle requires JavaScript to display documents.
Problem-driven structure (Problem-driven structure (Priorities first,…
Problem-driven structure
Pricing
Ingredients
Company’s costs
Value added
Competitors’ prices
Effective pricing
Value added vs best alternative
Share of value added to be reflected in price
Estimate the clients' best alternative
Check costs
Implication of costs
Add-ons
Economies of scale and scope
Scale
FC
VC
Scope
Clustering Effect
Bundling effect
NPV
Opportunity costs
Essentials
Types of costs
Fixed costs
Scalability
Barrier to entry
Variable costs
Implications
Long term decisions
Active company planning for the future
Active company planning for the future
Short term decisions
Price > VC
Segmentation
Progressive method
Easier to understand
Fewer mistakes
Avoids unnecessary analysis
Be reasonable
Segmentation is not the focus
Problem-driven structure
Priorities first
Adaptability to data
Relevance
Logic