Innovation

1 - Building and Sustaining Innovative Organizations!

1-1 - Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

1-2 - There Is More to a Product Than Just Function: Assessing Industry Trends

1-3 - Developing Winning Products: Sometimes Less Is More

1-4 - Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts

2 - Managing Innovation Initiatives

2-1 - Managing Innovation

2-2 - Understanding & Responding to Different Types of Innovations

2-3 - Teams and Innovation

2-4 - Planning & Evaluation & Innovation Across Organizations

3 - Changing Perspectives

3-1 - Being Creative

3-3 - Tools for Thinking

3-4 - The Creative Journey

3-2 - Raw Materials and End Products

4 - Creative Collaboration

4-1 - Pitching Ideas

4-2 - Evaluating Ideas

4-3 - The Allure of Team Creativity

4-4 - Breaking the Barriers to Team Creativity

5 - Entrepreneurship I: Laying the Foundation

5-1 - Introduction to Entrepreneurship

5-2 - Understanding the Market

5-3 - Building the Team

5-4 - Finding Customers

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Innovation adoption lifecycle ❗

Cycle of consumer

Sales takeoff

Product life cycle curve ❗

Sales takeoff

Firm takeoff

Basis of competition

Commoditization

Product innovation

Process innovation

Dominant design

Augmented product

Technology trajectory

Market demand trajectory

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Strategic innovation

Prospect theory

Recombinant innovation

Endowment effect

Marketing myopia

Risk aversion

Customer value proposition

Value creation

Value capture

Core product

Augmented product

Ecosystem

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Bowling alley strategy

Innovation adoption lifecycle

Product configuration map

Customer journey map

Customer persona

Voice of customer

Strategy canvas

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Business model

Customer value proposition

Resources

Business model canvas

Virtuous loops in business models

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Uncertainty

Technology Life Cycle (S-Curve)

Alignment, Fit, and Inertia

Ambidextrous Organization

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Disruptive vs. Sustaining Technologies

Market vs. Technology Trajectory & Point of disruption

Problems responding to disruptive technologies (customer focus & resource allocation systems)

Corporate Entrepreneurship & Models thereof (Opportunist, Enabler, Advocate, Producer)

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Types of Teams (functional, lightweight, heavyweight, autonomous)

Models of innovation (Idea + motivation; Idea + process; Idea + leader; Idea + leader + team + plan)

Dedicated Team + Partnership model

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Planning& Evaluation (in innovation contexts)

Action-Outcome (cause-effect) models

Prioritizing unknowns and assumptions

Virtual Firm

Autonomous & Systemic Innovations

Alliances and Joint Ventures

Success factors in same (Strategic Alignment; Governance; Resource Sharing; Organization Building)

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Knowledge

Stories

Perspectives

Using, adding to, changing, and building perspectives

The impasse cue

The dissatisfaction cue

The surprise cue

The crosstalk cue

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PAGES

Insights

Inventions

Enlightenments

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Analogy

Re-categorization

Combination

Association

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Intrinsic motivation

Persistence

Positive emotion

Rejection

Evolving perspectives

Extrinsic incentives

Feelings of liberation

Public recognition

Insubordination

Rebelliousness

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Storytelling

Surprise

Simplicity

Credibility

Concreteness

Emotion

Repetition-break

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Paradox of choice

Bias against creativity

Creative leadership

Creativity indicators

Narcissism

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Process loss

Evaluation apprehension

Production blocking

Free riding

Conformity

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Individualism

Competition

Equity

Equality

Norms

Culture

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Entrepreneurship

Entrepreneurial mindset

Market opportunities

Design thinking

Opportunity recognition

Entrepreneurial self-assessment

Investor presentations

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Value proposition

Product-market fit

Customer jobs, pains, and gains

Pain killers vs. vitamins

Market sizing

Target markets

Market research

Industry analysis

PEST analysis

Five forces

Industry mapping

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Team building

Co-founders

Team dynamics and chemistry

Key hires

Management transitions

Entrepreneurial leadership

Leadership styles

Credibility

Milestones

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Customer discovery

Minimum viable product

Technology adoption curve

The chasm

Early adopters

Influencers

Rewards-based crowdfunding

Equity crowdfunding

6 - Entrepreneurship II : Preparing to Launch

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6-1-
Design a go-to-market strategy to approach initial customers.

6-2 - Develop financial projections for the new venture.

6-3 -
Develop a plan for raising equity capital for the new venture.

6-4 -
Operate and monitor the new venture’s health and scalability.

1 - Go To Martket

2 - Revenue

3 - Pricing

1 - Financial Projections

Financial Forecasts

3 - Financing Options

1 - Equity

2 - Valuation

3 - Deal Terms

1 - Growth Metrics

2 - Pivots

3 - Failing well

7 - From Creativity to Entrepreneurship Specialization Capstone

7-1 - Capstone Course Overview and Innovation Review

7-2 - Applying Innovation Principles

7-3 - Reviewing Creativity Concepts

7-4 - Applying Creativity Principles

7-5 - Reviewing Entrepreneurship Concepts

7-6 - Applying Entrepreneurship Principles

90% fails → focused on product not services that customer needs

What?

Who (target)?

How reach it?