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Innovation (7 - From Creativity to Entrepreneurship Specialization…
Innovation
7 - From Creativity to Entrepreneurship Specialization Capstone
7-1 - Capstone Course Overview and Innovation Review
7-2 - Applying Innovation Principles
7-3 - Reviewing Creativity Concepts
7-4 - Applying Creativity Principles
7-5 - Reviewing Entrepreneurship Concepts
7-6 - Applying Entrepreneurship Principles
1 - Building and Sustaining Innovative Organizations!
1-1 - Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition
:silhouette:
Strategic innovation
Prospect theory
Recombinant innovation
Endowment effect
Marketing myopia
90% fails → focused on product not services that customer needs
Risk aversion
Customer value proposition
What?
Who (target)?
How reach it?
Value creation
Value capture
Core product
Augmented product
Ecosystem
1-2 - There Is More to a Product Than Just Function: Assessing Industry Trends
Innovation adoption lifecycle :!:
Cycle of consumer
Sales takeoff
Product life cycle curve :!:
Sales takeoff
Firm takeoff
Basis of competition
Commoditization
Product innovation
Process innovation
Dominant design
Augmented product
Technology trajectory
Market demand trajectory
1-3 - Developing Winning Products: Sometimes Less Is More
Bowling alley strategy
Innovation adoption lifecycle
Product configuration map
Customer journey map
Customer persona
Voice of customer
Strategy canvas
1-4 - Executing Innovative Business Models: The Whole Is Bigger Than the Sum of Its Parts
Business model
Customer value proposition
Resources
Business model canvas
Virtuous loops in business models
2 - Managing Innovation Initiatives
2-1 - Managing Innovation
Uncertainty
Technology Life Cycle (S-Curve)
Alignment, Fit, and Inertia
Ambidextrous Organization
2-2 - Understanding & Responding to Different Types of Innovations
Disruptive vs. Sustaining Technologies
Market vs. Technology Trajectory & Point of disruption
Problems responding to disruptive technologies (customer focus & resource allocation systems)
Corporate Entrepreneurship & Models thereof (Opportunist, Enabler, Advocate, Producer)
2-3 - Teams and Innovation
Types of Teams (functional, lightweight, heavyweight, autonomous)
Models of innovation (Idea + motivation; Idea + process; Idea + leader; Idea + leader + team + plan)
Dedicated Team + Partnership model
2-4 - Planning & Evaluation & Innovation Across Organizations
Planning& Evaluation (in innovation contexts)
Action-Outcome (cause-effect) models
Prioritizing unknowns and assumptions
Virtual Firm
Autonomous & Systemic Innovations
Alliances and Joint Ventures
Success factors in same (Strategic Alignment; Governance; Resource Sharing; Organization Building)
3 - Changing Perspectives
3-1 - Being Creative
Knowledge
Stories
Perspectives
Using, adding to, changing, and building perspectives
The impasse cue
The dissatisfaction cue
The surprise cue
The crosstalk cue
3-3 - Tools for Thinking
Analogy
Re-categorization
Combination
Association
3-4 - The Creative Journey
Intrinsic motivation
Persistence
Positive emotion
Rejection
Evolving perspectives
Extrinsic incentives
Feelings of liberation
Public recognition
Insubordination
Rebelliousness
3-2 - Raw Materials and End Products
PAGES
Insights
Inventions
Enlightenments
4 - Creative Collaboration
4-1 - Pitching Ideas
Storytelling
Surprise
Simplicity
Credibility
Concreteness
Emotion
Repetition-break
4-2 - Evaluating Ideas
Paradox of choice
Bias against creativity
Creative leadership
Creativity indicators
Narcissism
4-3 - The Allure of Team Creativity
Process loss
Evaluation apprehension
Production blocking
Free riding
Conformity
4-4 - Breaking the Barriers to Team Creativity
Individualism
Competition
Equity
Equality
Norms
Culture
5 - Entrepreneurship I: Laying the Foundation
5-1 - Introduction to Entrepreneurship
Entrepreneurship
Entrepreneurial mindset
Market opportunities
Design thinking
Opportunity recognition
Entrepreneurial self-assessment
Investor presentations
5-2 - Understanding the Market
Value proposition
Product-market fit
Customer jobs, pains, and gains
Pain killers vs. vitamins
Market sizing
Target markets
Market research
Industry analysis
PEST analysis
Five forces
Industry mapping
5-3 - Building the Team
Team building
Co-founders
Team dynamics and chemistry
Key hires
Management transitions
Entrepreneurial leadership
Leadership styles
Credibility
Milestones
5-4 - Finding Customers
Customer discovery
Minimum viable product
Technology adoption curve
The chasm
Early adopters
Influencers
Rewards-based crowdfunding
Equity crowdfunding
6 - Entrepreneurship II : Preparing to Launch
6-1-
Design a go-to-market strategy to approach initial customers.
1 - Go To Martket
2 - Revenue
3 - Pricing
6-2 - Develop financial projections for the new venture.
1 - Financial Projections
Financial Forecasts
3 - Financing Options
6-3 -
Develop a plan for raising equity capital for the new venture.
1 - Equity
2 - Valuation
3 - Deal Terms
6-4 -
Operate and monitor the new venture’s health and scalability.
1 - Growth Metrics
2 - Pivots
3 - Failing well