GIRL DESIGN

step 1. found her

step 2. listen to her

articulate the problem you want to solve

make sure you're focused on the problem itself without assuming solutions first

frame your design challenge: it should narrow into a more specific question that you can work to solve

always a question - allows the generation of possible ideas

explore how your design will affect her

question your assumptions

examine the scope of your challenge

ensure the challenge has one objective

What are you trying to get her to think, see, feel or do as a result of this project?

Even if you don’t feel that your assumptions influenced the framing of your design challenge, it is important to write them down and be aware of them

A well-defined challenge should be broad enough to explore the unexpected but narrow enough to be manageable to tackle

Most social problems are complex and intricate with various different causes

focus on the objective that you think may be the root cause or the most important for solving the problem

what a good design question looks like?

A. Is the question focused on ultimate impact?

B. Does the question allow for a variety of solutions?

C. Does the question take into account context and constraints?

what is her age?

does she lives in a rural environment?

what is the structure of her family?

develop a profile of your girl

so others can have a clear understanding of who are you trying to serve

develop a plan to learn from the experience of these girls - know their reality

it can be useful to gather different perspectives on the same problem

the girl

the expert

the influencers

the extremes