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Classical Conditioning (Principles that Influence CC (Spontaneous Recovery…
Classical Conditioning
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Pavlov's Research
Ivan Pavlov won the Nobel peace prize for physiology in 1904 for his research on salivary responses in dogs. He was researching the salivary responses in dogs when he noticed that they salivated before being fed. He hypothesized that the dogs had made an association between the footsteps of the technician and being given food. ----- NS: Footsteps/technician - UCS: Food - UCR: Salivation - CS: Footsteps - CR: Salivation
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Aversion Therapy
If an unwanted behaviour is present (e.g. smoking, biting nails etc.) aversion therapy can be used to reduce this behaviour by associating it with an unpleasant event