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A&W (Reflection (First Recommendation: Touch-Screen Order Kiosk…

- - - - Multiple customers can order at once
    - - Save wastage costs
  - - - Shorten the queue and waiting time
    - - Bring convenience to customers, which is what fast food restaurants should be
      - Instead of high-end places like Orchard Road
  - - - Advanced country
      - Many other countries hold in high regard and look towards
    - - Place: Located at Jewel Changi Airport
        
        Patronised by customers familiar with the brand
        
        Touch on uncharted territory and increase their awareness on A&W
      - Cultural Forces: Halal-Certification
        
        Adapted to the culture in Singapore
        
        Apply to MUIS to get halal-certified
        
        Muslim friendly menu, serve food with no pork and no lard
        
        Accomodate the Muslim community, increasing customer reach as Muslims can also consume A&W
      - Product: Southeast Asia regional favourites
        
        A&W brought in regional favourites that have received a good response
        
        Golden Aroma Chicken from Malaysia
        
        Waffle Sundae from Thailand
        
        Appeal to Southeast Asian market
      - Level of Technology: Singapore's high adaptation to technology
        
        Becoming a smart nation
        
        Sourcing for technological solutions to problems faced by businesses
        
        A&W can adopt these innovative technology to be more productive
        
        If they work, bring it to use in other overseas outlets
- - - - 1919: First ever Rot Beer stand by Roy Allen
        
        1922: Roy Allen and Frank Wright partnered to lease first 2 Root Beer stands to other operators
        
        1925: A&W became the first franchise restaurant chain in America
        
        1950: A&W got sold to a Californian company
        
        Postwar booms and Government Issue (G.I.) Loans encouraged growth
        
        Over 450 A&W operations
        
        1963: Introduced the Original Bacon Cheeseburger
        
        1969: 50th Anniversary
        
        1 more item...
        
        Invented the name A&W, "A" for Allen and "W" for Wright
    - - 1956: first overseas outlet in Canada
        
        Sold in 1972 and since owned and operated in Canada
      - 1963: A&W expanded into more countries
        
        Malaysia
        
        Okinawa, Japan
        
        Philippines
      - 1994: Opened 100th International Restaurant in Thailand
    - - International corporate office in Singapore to manage outlets in Southeast Asia region
  - - - Has more control over the menu
      - Highest risk
    - - Outlets managed by Franchisees
        
        Failed and pulled out with 5 existing outlets then
- - - - American Classics
      - Regional Favourites
        
        Bring in options that
        have received good responses
        
        To appeal to the Southeast Asian region
  - - - Customers can enter anytime they want
        
        Do not need to worry about closing time
    - - Singaporeans
        
        Already familiar with the brand
        
        Currently all the hype
      - International Market (Southeast Region)
        
        Those whose countries that A&W
        has expanded into, familiar with the brand
        
        Sense of familiarity, will patronise
        
        Those from third-world countries
        unfamiliar with A&W
        
        Singapore being an advanced nation,
        held in high regard by other countries,
        will appeal to them to try A&W and arouse awareness
- - - - realise potential profit by
        accomodating the Muslim community
    - - Muslim workers will no qualms about working at A&W
  - - - becoming a smart nation
      - develop technological solutions
        to overcome challenges faced by businesses
    - - first introduced to Singapore in 2014
        
        Singapore adopted it faster than the U.K. (adopted in 2015)
      - Singapore's adaptation is fast, taking on new solutions faster than bigger countries
    - - Bring it overseas to its other outlets
      - Be more efficient and productive
        
        cut costs
        
        bring in more revenue