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JUMBO Seafood (Background (Began operating in 1987, Reputation for serving…

- - - - Korean barbeque
      - Korean seafood bibimbap
    - - Koreans are very welcoming and accepting of the products
    - - Creates curiousity
  - - - Affluent neighborhood
        
        Attract consumers with high spending power
        
        Generally more willing to try new brands
      - Restaurant spanning nearly 1,000 square meters
      - Not easily accessible
        
        1 hour journey from Seoul Station
        
        Turn people off from patronizing
- - - - Due to increase in living standards and consumption habits
      - Allows Jumbo Seafood, a luxury brand to grow
    - - Could be due to the fact that more Koreans are turning to food delivery applications
  - - - Koreans have been expanding their palate for foreign cuisine.
        
        Unique and foreign Singapore flavors
        
        Salted egg
        
        Cereal cornflakes
        
        Black pepper
      - Their meals must include a rice or noodle as the backbone of the meal
        
        All meals will be served with at least a few side dishes that are small coaster size
        
        Kimchi
        
        Dongchimi
        
        Cucumber pickles with lemon
      - A preference for salty and spicy food
    - - Too busy to have a proper meal
        
        Turn to instant food for their source of energy
- - - - Paste and premix
      - Generate brand awareness
      - Suggested supermarket: Emart
- - - - Overcome any entry barriers
    - - Barriers to communication which will result in conflicts and mismanagement