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Aerospace Industrial Studies Final Exam (Market Management (Marketing…
Aerospace Industrial Studies Final Exam
Chapter 4: Aircraft Maintenance (2 Qs)
Influencing Factors
Costs affected by Airlines (OMA)
Airline Operations
Maintenance Practices
Accounting and Support Practices
Costs affected by Airframe and Engine Manufacturer
Manufacturer Product Support (MPS)
Airplane Reliability and Maintainability (ARM)
Benchmarking
Benefits of Benchmarking
Find Process Inefficiencies and correct them
Optimize cost compared to the best in class
Department structure Review on other airlines and MROs (achieve most efficient structure)
Find airline KPIs
Reduce labor and materials used
Gain and sustain competitive advantage (match best in class)
Finds solution to technical problems
Outsourcing vs. In-House Maintenance
Outsourcing
What is Outsourcing?
Outsourcing is obtaining goods or services by contract from an outside supplier
Levels of Outsourcing(EDAM)
Level 1: (Essential) Internal Benchmarking
Level 2: (Demand Justification) External Benchmarking
Level 3: (Airline Potential) Contract Negotiation
Level 4: (MRO Capacity) Outsourcing Management
Cost Factors of Outsourcing Evaluation
In house Maintenance Cost
Find all In house costs to check outsourcing options (ex: facility equipment, overhead costs)
Outsourcing Maintenance Cost
Subcontracting Costs
Airline Representative Costs
Documentation and Audit Team Costs
Transportation costs of aircraft to MRO base
Risks of Incomplete, uncompleted tasks and poor quality
Outsourcing Adv. & Disadv.
6 Advantages
New Airline (no facility)
Lack of hangar slots
Lack of manpower
Low MRO prices (competitive)
Fixed Costs (easy to budget)
Focus on core business
5 Disadvantages
Poor quality and production control (Increased Representative Monitoring costs)
Contractual Penalties (Missed Booked Hangar)
Risk of Warranty Loss
Incapable MRO capability (check delays)
Transfer of Aircraft to MRO base
Outsourcing Options
Heavy and Line Maintenance
Heavy or Base Maintenance are for C and D checks which will require in depth checks, inspections and major maintenance tasks.
Line Maintenance are daily, pre-flight checks that does not require in depth checks.
Power Plant Maintenance
Engine related maintenance
Components Maintenance (component repair, replacement, OEM will take)
In-House
4 Development costs (disadvantages)
Building
Equipment
Engineer Training
Specialized testing jigs and benches
Chapter 5: Contract Management System
What is CMS?
CMS is a progam which stores and manages supplier contracts and licensing agreements
11 Benefits of CMS over DMC reduction
Manages daily transactions of Airline
Enhance contract performance (realize negotiated benefits)
Controls and reduce airline expenditure
Manages Supplier Relationships through Supplier Performance Metrics (SPM)
Enhance alignment and coordination with all stakeholders
Improves contact and supplier performance through auditing opportunity
Measures the KPIs of the Contract Life Cycle Management
Storing contracts (prevent loss)
Tracks discounts through Contract performance data of finance
Timely alerts to prevent risks
Notify stakeholders of term expiry
CMS: 3 Controlling Life Cycle Costs
Life Cycle Costs: Aircraft, Engine components or Equipment
Through CMS, provides alerts to stakeholders to act on the risks with suppliers
Provides instant ready made report for data on new or existing fleet
2 Life Cycle Costs + CMS
Ensures max benefits
Enables participation and communication with all stakeholders
Chapter 6: Quality Management System & Total Quality Management
Why Implement QMS? (6 SIMSBLE)
Enhanced management system
Better quality products
Legal protection - Obeys European Directives
More Market Shares
Image Benefit
Sustainable development
Implementation ISO 9001: Quality Management System
Identify goals
Identify expectations
Obtain information on ISO 9000 family
Apply ISO standards to management system
Seek guidance on specific topics with QMS
Establish your current status, Find the gap between your QMS and required ISO
Determine supply process
Develop plan to close gap,k then develop step 7
Execute plan
Execute periodic internal assessment
Show quality through independent audit
Continue improving business
What is QMS?
QMS is a set of policies and processes needed for planning and executing in a business.
Chapter 9: Airport & ATC
Apron Configuration
What is an Airport Apron?
The area where aircraft are parked, unloaded or loaded, refueled or boarded.
An apron config must:
Confirm to safety requirements
Optimizes aircraft mobilization
Provide flexibilty
Terminal Configuration
4 Key Considerations
Walking distances
Aircraft Taxiing around building
Flexibility to deal with different types of traffic
Transporter Economics
Airfield Capacity
Runway system Capacity
Taxiway System Capacity
Travel speed
Bottlenecks
Crossing Points
Taxiways
Connection between runways and apron areas
Apron Taxiways
Taxilanes
Passenger and Cargo areas
Maintenance Areas
Fixed costs and operating costs (save time on taxiing, save millions)
5 Basic Configurations
Linear - one side only
Advantage
Minimize distance from landside to airside
Simplest Terminal Design
Suited for low activity airports
Disadvantage
Passengers will require to walk long distances
Midfield - Usually Linear
Advantage
More room for gates
Disadvantage
Passenger transfer not well developed
Finger Piers
Advantage
Provide Central Check-in Area (can walk through all gates)
Disadvantage
Long walking distance from check-in to gate (Costly due to walkalators)
Satellites
Advantage
Main terminal passage is underground, more space for aircraft, save time and money
Disadvantage
Long walking distance and costly due to underground path ways
Transporters
Advantage
Short walking distance and provides small gate areas remotely
Disadvantage
Can be expensive since, each airline will require coaches and take time
Market Management
Marketing Effectiveness
Total Success
High profitability at maximum possible rate
Partial Success
New customers replace lost customers
Partial Failure
Sales slow or fall due to lack of new customers
Total Failure
Sales fall as customers leave
Marketing Key Elements
Market (size, growth rate, location)
Environment (competition, entry barriers, and constraints)
Customers (who, why, when, where, how, what)
Marketing mix
Market Forecast
Define the Market
Total Sales revenue per year of all products delivering similar benefits to customers regardless of physical and functional features
Segment the Market
Divide total market into similar customer subgroups with similar buying behavior and preferences
Determine Segment Drivers and Predict changes
key factors affecting the segment growths
Conduct sensitivity analysis
assess risks and check assumptions
Environment
Study market to assess:
Competition
Barriers of entry (governmental regulations, capital, technology, supply chains and distribution channel)
Customer Orientation
Define
needs through research (real value of a product to customer - prestige, convenience)
Define market segments
market segments (groups with similar needs to facilitate product customization)
Differentiate products and communications
products and communications (e.g., “Dude” selling Dell computers)
Create differentiated advantages for customers